Plug Logo & Brand Guide

This is a brand guide and logo design I created for a JMU Student Entrepreneur's e-commerce site, "Plug." You can view the logos I created in the gallery above and the full brand guide for the project here. I created multiple variations of the logo, as well as secondary logos you can view in the brand guide along with their respective use requirements. I also outline the color scheme and typefaces for the brand. At the end of the document I show some mock-ups for a door sticker, promotional logo stickers, and a basic web banner for the "Home" and "Store" pages of the site.

The slides in the carousel above were also submitted to the Flux Student Design Competition, hosted by AIGA BlueRidge, under the "Identity" category. They contain a display of the logos, some mock-ups, and a brief description of the project.