About
Zach Greenbaum
Web & Marketing Technology Manager at Home Brands working with an internal marketing team to build and expand a nationally recognized franchise group with our portfolio of home services brands.
Professional
Web Designer & Developer
Hi, I'm Zach Greenbaum, a web designer/developer working for the Home Brands Marketing Department in Columbia, SC.
I have a B.A. in Media Arts and Design with a concentration in Interactive Design and graduated from James Madison University in December 2021. While at JMU, I completed multiple design projects and earned a place on the Dean's List in Fall 2020 & 2021 and the President's List in Spring 2021. I was also a featured student on the JMU School of Media Arts and Design Instagram page (@jmusmad).
Outside of my work in Web & UX Design, I was a production assistant and technical director with Breeze TV, JMU's broadcast journalism organization, which I was a part of from Fall 2020-2021.
Personal
Outside the Office
On a more personal note, I am an alum of the JMU Marching Royal Dukes Drumline, where I played snare from 2017-2020. I had the amazing opportunity to be a part of the Macy's Thanksgiving Day Parade in 2018 and attended two FCS National Championships in Frisco, Texas.
In my free time, I still drum and I love to travel and watch movies. I am a HUGE Star Wars fan, and attended Star Wars Celebration 2026 in Japan recently.
This Site
Rebuilt from the Ground Up
This website is v4 of my personal portfolio site. I wanted to completely gut the static HTML/CSS project hosted with Netlify that existed before, which was one of my first web projects and not at all representative of my experience.
A v2 of this website existed using Hugo, and a v3 existed using NextJS I hand coded from scratch, both as projects to learn these systems. They were never launched however, and I scrapped v3 in favor of a complete rebuild with a similar design as an experiment in creating and launching a website with the assist of Claude Code.
This version was built with Next.js 16 (App Router), TypeScript, and Tailwind CSS v4. Visually, I wanted to free the site from the limitations of a pre-built component system like Bootstrap or Bulma, in favor of a custom approach. I created a visual identity in Figma, and trained Claude Code using a brand package containing colors, fonts, and design inspiration that I initially created for v3 of the site.
