Resume

Zach Greenbaum

Web & Marketing Technology Manager

Summary

Web & Marketing Technology Manager at Home Brands working with an internal marketing team to build and expand a nationally recognized franchise group with our portfolio of home services brands.

Experience

Web & Marketing Technology Manager

Home Brands

Feb 2024 — Present

Own the design, development, and performance of Home Brands’ web ecosystem and marketing technology stack. Manage five company websites while supporting the marketing team with digital infrastructure, attribution tracking, and technical implementation for paid and local marketing initiatives.
Work cross-functionally with marketing leadership and franchise partners to improve website performance, digital tracking, and marketing technology systems that support company growth.

Interim Marketing Director

Home Brands

Jun 2023 — Feb 2024

Stepped in to lead the marketing department following the departure of the CMO, overseeing day-to-day operations of the marketing team and working directly with executive leadership to maintain marketing performance during the leadership transition.
Managed team priorities, marketing initiatives, and digital infrastructure while helping guide the organization toward hiring new executive marketing leadership.

Web Designer / Developer

Home Brands

Apr 2022 — Jun 2023

Served as Web Designer/Developer for Home Brands working with a marketing team to improve the customer-facing websites for our family of 5 brands, as well as working to improve and streamline internal digital experiences for future growth & digital marketing efforts.

Technical Director & Production Assistant

Breeze TV

Sep 2020 — Dec 2021

Operated switchboard to control order of content, camera positions, graphics, and packages as part of a weekly student news broadcast.
Helped set up studio equipment and film headline content before each broadcast.